We build variables on demand.
From clients data combined with statistical data, we generate new variables such as propensity to consumption of a product:
- Newspaper Subscritiption
- ADSL Consumption
- Bicycle acquisition
We create typologies of certain zones depending on your clients’ characteristics (Cluster Analysis)
- Zones with high propensity of consumption
- Zones with clients choosing low yielding products
- Zones with defaulting clients
- Zones with conflicting clients
GeoValua also creates “Super-Variables”, not found in statistical databases such as:
- Per Capita Income
- Eduactional Level
- Others
